Coca-Cola launches virtual drink inside the metaverse!

Yuvi
Yuvi
4 Min Read

While international restaurant chains like McDonald’s and Yum! Brands are actively paving their way to the metaverse, such big brands like Coca-Cola are diving into the web3 following in their footsteps. The king of beverages is bringing to the NFT community its new pixel-flavored drink that is backed with the metaverse game utility.

Coca-Cola launches virtual drink inside the metaverse!
Coca-Cola launches virtual drink inside the metaverse!

Coca-Cola Zero Sugar Byte will “bring the flavor of pixels to life”, according to the US drinks giant. Precisely how it manages that remains a mystery, but it’ll first be available on a metaverse-like world within the video game Fortnite.

The metaverse is a digital space where people can socialize, work and play and is accessed using virtual reality goggles. Versions of the technology are being built by the likes of Facebook parent company Meta and Fortnite-maker Epic Games.

Coca-Cola has teamed up with gaming organization PWR to help with the creation of Pixel Point, a custom island built in Fortnite Creative.

Pixel Point
Pixel Point

Fortnite Creative is a separate mode within the game that lets companies, as well as everyday users, custom-build their own worlds.

Players of the game can then explore the purpose-built islands just like they would in the game’s various competitive modes. Those who enter Pixel Point can try out coke-themed mini-games as well as “try” the new drinks flavor – virtually, of course.

The new flavor will appear in US stores in physical form on May 2. There’s no word yet on a UK launch. It remains unclear what the beverage tastes like, though Coca-Cola describes it as “transcending the digital and physical worlds”.

Coca-Cola is not the first company to jump on the metaverse bandwagon as interest in the mysterious technology grows.

Last month, Heineken hosted an event in the metaverse where it offered the chance to “drink” the brand’s first virtual beer.

More recently, the first metaverse fashion week saw virtual appearances from the likes of high-end brands Estée Lauder, Tommy Hilfiger and Dolce & Gabbana.

How to Get The Coca-Cola Pixel in the Metaverse?

Coca-Cola
Coca-Cola

If you know your way all around the islands of Fortnite, then it is particularly simple for you to get your palms on the new Coca-Cola Zero Sugar Byte! This consume is showcased and readily available in Pixel Point Island in Fortnite.

In purchase to get the consume, gamers will have to put in some effort and hard work and hunt for it. The hunt comprises a quest of four mini-quest video games termed – The Escape, The Castle, The Tower and The Race. The complete island has a pixelated Sugar Byte topic going on about it.

Coca-Cola
Coca-Cola

So, gear up for some pixelated fun to enjoy the at any time-so mouth watering Coca-Cola Zero Sugar Byte when gaming your way by means of Fortnite!

READ MORE: HYUNDAI MOTORS ENTERS METAVERSE!

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Posted by Yuvi
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Co-founder of Xryptonation.com, Senior Author, Editor, Blockchain Expert.
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