Cristiano Ronaldo Signs Exclusive partnership with Binance on NFT deal.

Yuvi
Yuvi
3 Min Read

Football superstar and six-time Ballon d’Or winner, Cristiano Ronaldo, has signed an exclusive multi-year non-fungible token (NFT) partnership with the world’s largest cryptocurrency exchange by market volume, Binance. The collaboration aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.

Binance wrote: “We’re kicking off an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo.”

In the announcement, Binance noted that the agreement involves creating a series of NFT collections with Ronaldo. These will be sold on the Binance NFT platform exclusively, with the first collection coming out later this year.

However, today’s announcement of an exclusive NFT partnership with Binance puts those initial reports to doubt.

The sports industry has been one of the earliest adopters of non-fungible tokens technology, with the NBA’s partnership with Dapper Labs for the NBA Top Shot NFT sparking a wave of NFT collaborations between athletes and Web3 companies.

Cristiano Ronaldo NFTs

Changpeng Zhao (‘CZ’) is the Binance Founder and CEO. “Cristiano Ronaldo is one of the world’s best footballers and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”

Ronaldo said, “My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do.”

The cryptocurrency market remains subdued at present, with a rather mighty fall from grace having occurred over the last 6 months. It appears the exchanges (if not the users) are still making money though – at least enough to sign the likes of Cristiano Ronaldo.

This isn’t the first time a crypto exchange has leant on the world of sport to advertise. Last year Crypto.com inked a $700 million deal to rename the Los Angeles Staples Center (home of The Lakers) the Crypto.com Arena, for instance, and crypto exchange FTX Trading Ltd signed a deal with iconic NFL quarterback Tom Brady, too.

Who knows – despite the massive sell off, perhaps the world of crypto isn’t completely dead yet. Watch this space.

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Co-founder of Xryptonation.com, Senior Author, Editor, Blockchain Expert.
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