Louis Vuitton releases new NFTs as fashion brands by introducing PFP-inspired NFT rewards into stand-alone mobile app games. Louis: Game.
This game was first introduced in August 2021. Players will enter a world where they can dress up an avatar named Vivienne, inspired by the brand, and collect and run around postcards that tell the brands 200-year history.According to the company, the company has added new quests and new NFT rewards to the app. Vogue businessThe person who first reported the news.
Players who collect a certain number of free NFTs in the game have a chance to qualify for an NFT raffle that runs until August 4th (as one of the game’s postcards reveals, that day is Louis Vuitton’s birthday. is). Players have the chance to win one of 10 new NFTs with Vivienne in different looks. It is portable across multiple platforms such as PFP.
The NFT was created in collaboration with Beeple startup Wenew Labs and in collaboration with sister company Possible, from Louis Vuitton’s Ethereum wallet.
Luxury and fashion brands are increasingly experimenting with NFTs and blockchain gaming, hoping to attract Gen Z customers, a group with an estimated spending capacity of up to 3 143 billion.
Last month, dozens of companies – ranging from luxury brands like Dolce & Gabbana to fast fashion brands like Forever 21 – occupied the virtual streets and runways of Decentland for the first Metavers Fashion Week. According to Bloomberg Intelligence, Metavers, often described as the next stage of the Internet, is estimated to be a $ 800 billion market opportunity.
“It’s really about when we look at the virtual environment, what the future of social media is,” Charles Hambro, CEO and co-founder of Geek, said in an interview with The Block. Geeiq consults with the brand on how to identify and optimize metavers and gaming partnerships.
Gucci, one of the pioneers of NFT fashion, had 19 million viewers at Roblox, Robert Triefus, Gucci’s executive vice president and chief marketing officer, said in an interview with McKinsey.
In the face of this, the exploration of digital area and merchandise is visible as a high-quality for the style industry, which has been experiencing years of deliver chain disruption and growing customer spending because the onset of the COVID-19 epidemic.
But how style can take benefit of this region remains now no longer nicely understood. Even a number of the large names in area and gamers are skeptical of the potential.
“When it comes to NFTs, it will take a long time to understand what they represent in terms of customer experience or value-addition,” Gucci Trifas said in an interview with McKinsey. “But you have seen a significant number of brands in the sector. Well, we believe that NFT has relevance. We are still not 100% sure what that relevance is, but we are going to pilot it.
Bernard Arnold, leader government of LVMH, the figure business enterprise of Louis Vuitton, stated in a January profits name that he turned into aware about a likely metaverse “bubble”, pointing to the dot-com bubble burst withinside the early 2000s.
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