- The Mercedes-AMG Petronas Formula 1TM team has launched 3 NFTs to celebrate the 2022 race season and bring fans closer to the team.
- Fans can collect, trade, and enjoy incredible artwork.
- Proceeds from the auction will be split between Ignite and the Spinal Injuries Association in honour of Sir Frank Williams.
Mercedes Partners with Digital Artist MBSJQ to Launch NFT Collection on FTX. This is not the first time Mercedes will be exploring the NFT industry. In January, the company launched its first NFT project, NF-G, in partnership with the international crypto article collective ART2PEOPLE. Five international artists contributed to the project by creating a unique one-off digital work in the form of an NFT. The artists are Charlotte Taylor & Anthony Authie, Antoni Tudisco, Roger Kilimanjaro, Klarens Malluta, and Baugasm. They are across different fields, including music, graphic design, architecture, luxury design, fashion, and more. Mercedes launched NFG on Nifty Gateway, and the artworks sold for between $222 and $1,554.
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Mercedes to Release NFT Collection
Now, Mercedes is taking a step further into NFT by partnering with British digital artist MBSJQ. The luxury automaker is releasing three exclusive NFTs “inspired by the passion and positive outlook of the Mercedes-AMG Petronas Formula 1 team.”
Discussing the NFT collection in a blog post, Mercedes revealed that it consists of three exclusive NFTs. The luxury vehicles company said they are “closely inspired by the passion and positive outlook of the Mercedes-AMG Petronas Formula 1 team.The first NFT is “Evolution” and is “bundled with a real-life item”- George Russell. Notably, Russell is currently competing in Formula One for Mercedes. The blog post noted:
“In this futuristic setting, Astro is appreciating, respecting and connecting with a true piece of art, The Mothership. Here lies Evolution… where good things take time. When you have a consistent, inspiring, and passionate racing driver within your team, the future is something to be excited for.
Based on Lewis Hamilton, the second NFT is “Home Coming”. The company said the NFT celebrates explicitly “all things British.” The scene shows Astro jumping out of the car, showing. The entire image depicts utmost creativity, positivity, and free-flowing energy.
Coming to the third NFT, Mothership, it celebrates all things ‘Super Human.’ In an announcement, Mercedes wrote:
Mercedes-AMG Petronas Formula 1, the true meaning behind teamwork, vision & passion. A team built on positivity, a team-building on success. The Mothership is the hub of the team, a place where the drivers become one. A place where they work together to achieve the same goal; success.
It’s not the first time Mercedes-Benz has teamed up with other noteworthy creatives. As part of ‘Project Geländewagen’, Mercedes-Benz chief design officer, Gorden Wagener worked with the late fashion icon Virgil Abloh to create a fresh incarnation of the G-Class – stripping it back to basics and rebuilding it as a stylish racing car.
The G-Class has been setting the pace in its way for more than four decades and is the vehicle of choice for an extremely wider range of people including celebrities, and even the Vatican. In the 1980s, Pope John Paul II had a mother-of-pearl 230 G as his personal Popemobile.