The metaverse may be about to welcome another powerhouse retail company. On Jan. 11, Puma filed a trademark that points toward the brand selling virtual goods.
The trademark, as noted by trademark attorney Josh Gerben of Gerben Intellectual Property, reads:
“Providing an interactive website and computer application software for virtual reality game services [and] entertainment services, namely, providing on-line, non downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, accessories, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments.”
Puma isn’t the first sports apparel company to make moves into the metaverse. Both Nike and Adidas filed similar trademarks last year. According to the U.S. Patent and Trademark Office, the swoosh filed such trademarks for “Nike,” “Just Do It,” “Air Jordan,” and “Jumpman” logos. Nike also has had job listings that are titled Virtual Material Designer I, Footwear and Virtual Material Designer II.
While the firm hasn’t declared an official statement regarding its entry into the metaverse, this trademark filing did sort of affirm its vision. A possible sale of shoes, sports equipment as well as apparel will be a part of this plunge into the metaverse.
The news that Puma will be included in the sector is based on the job advertisement opened by the brand and the trademark applications it has applied for.
Previously, Puma posted a job opening to appear for a Manager for its Digital Culture division. The job description required the applicant ample information of the Web3 house which includes NFTs, the metaverse, DAOs, and more.
Among sports activities garb brands, Nike and Adidas are scaling up their commercial enterprise in metaverse and Web 3.0. Both the corporations applied for similar metaverse-related logos and job postings last year, with Nike making use of to trademark phrases like its “Just Do It” slogan and “Swoosh” logo.